Here's why you're not converting

Published 3 months ago • 1 min read

I want you to do something right now. Take a look at your last 10 social posts.

Ask yourself: are you leading with what you sell or WHY you do what you do?

Most people will find that their post revolves around what their product or service is. And if you're not seeing high conversions, let's switch it up.

Your audience is not just looking for something to buy.

They're looking for something to belong to.

They want brands that reflect their values, their identity, and the world they want to live in. They want to feel a transformation. What will they personally gain by purchasing from you? How are you solving their problems?

When you lead with your product/service details, you're essentially saying, "look at this thing I made."

When you lead with mission/values/emotions, you're saying, "here's what we believe, here's how we can help, and here's how you can be part of it."

That's where the connection is made!

So tell me, what do you think your marketing is leading with right now - product or emotion? Hit reply and let me know. I read every response!

Talk to you soon!
Berlyn

👋 let's stay connected on ig

"I knew I was in good hands with Berlyn. She knows her craft, she's kind, and empathetic. When something wasn't registering for me, she explained it another way. Working with her was definitely a no-brainer! "

Melissa Mitt about the 8 Week Marketing Clarity Intensive

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