Hey... how y'all doin...

I'm sorry it’s been a minute… Here’s the short story:

• I burnt tfffff out
• Was doing a lot of thinking about my offers and where I want the direction of my business to go
• I started a new part-time SEO role and needed a second to get settled (obsessed with this job btw, feeling so incredibly grateful)
• I started thinking - “should I be leaning into SEO more?”
• Then I got another new SEO client (🥳) plus 2 SEO inquiries this week… so yeah, I think that’s a path
• After onboarding said new SEO client, I wept ugly, healing, happy tears

Let me explain…

This new client is a solopreneur who has successfully kept her business alive for years solely on a strong recurring client base and Google reviews (no marketing - amazing, iconic, a dream). She was working with an SEO person to help with some blog content, and it was bad…. Like, really really really bad. I have a lot of cleaning up to do.

At the end of our onboarding call, she was telling me how excited she is and grateful because, as a solopreneur, the money you invest comes out of your own pocket. It requires a lot of trust. I felt the energy shift for both of us in that moment, and because I’ve been very emotionally UnStAbLe when it comes to work this last year (and life in general let’s be real), it took everything in me to wrap up before letting it all out

Because during this terrible 2 year dry spell, I had this EXACT moment in mind. I was applying to jobs like crazy out of desperation, but when certain things presented themself to me, I just knew deep down this was not for me (shoutout to a nightmare interview at Experian). I am not here to be a cog in a machine, living for the weekends and 2 weeks of vacation time. I am here to work 25/8 with no vacation and no benefits. I am obsessed with helping solopreneurs and small businesses build something amazing and to be a trustworthy partner along the way.

So here we are. We are so back. And for the first time in a long time, I’m feeling excited for my days again.

All this to say - if you know in your bones that you are purpose-driven (whatever that personal purpose is) and straying from it feels crushing to you, then DON’T. You’re being called to it for a reason. While the dry spell was incredibly rude and physically painful, it removed all my doubt and questions around my life path.

The last few notes!

Please respond to this and tell me what your life path is and if you’ve had any major revelations lately. I love these stories.

If you know of anyone looking for SEO or Marketing Strategy support, I’m the gal 👋

Lastly, I have one spot in my 8 week marketing intensive open, but I was thinking if you and a friend wanted to run through it together, I’ll give you each a big discount. If we get started now, that means you’ll have a fully developed marketing strategy ready to go into the new year super strong! Reply if you have questions.

Okay, thank you for listening, friend. I intend to not be so quiet anymore…
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