Ignore the you-shoulds...

Published 18 days ago • 1 min read

I was in a brainstorming-style networking call this week and someone asked, "How do you get yourself to ACTUALLY do your marketing? I just cannot do it"

Little did she know, she was in the presence of the sustainable-marketing-strategy queen 👑

If you're also stuck on the 'but i hattteeeeeee doing it' train 🚂, here's how to get off...

Tuck and roll (I'm just kidding, please don't jump off the train)
Lean into the things you love doing, like your hobbies or the things you're already doing day-to-day. Record a short video or take a photo - let the good energy pour through. Share bits of you to deepen connections or even use these moments to create content when you're feeling the happiest, that authenticity genuinely makes a huge difference.
Fight off the 'you-shoulds' 🤺 There's a TON of advice out there, it's easy to feel like you need to do it all. But don't forget, you're a SOLOpreneur. You are not meant to do it all. There's a 10000% chance doing it all will lead to burning it all.
Follow the path of least resistance. If something feels easier to do or more enjoyable, that's the strategy you should follow.

I know this is all easier said than done, but with a really strong foundation (great website, great systems) plus a little practice, this will all start to fall into place and feel much more natural.

You can even give up the beloved content calendar if it's holding you back. I won't judge you.

In the 8-week marketing intensive, I've created some really fun options for people, totally custom to what works best for their brain. And that's the key point to all of this - it HAS to be custom to YOU. The only system that works is the one you stick to, so take everyone's advice/template/strategy as a nice-to-know but not a need-to-do.

Speaking of the intensive, if you and a friend want to tighten up your marketing strategy in time for the new year and go through the intensive together, I'll give you each a big discount. Wouldn't it be great to start the year off knowing exactly what to do and also be excited about marketing?? I know ... it seems like a dream. Apply here and let's get started.