Hello hello! I'm Berlyn, a digital marketing strategist and the founder of Planted Marketing! Here I'm sharing lots on authentic marketing strategies, how to be real in this AI shit storm, and the ups and downs of entrepreneurship. Join me!
~jUsT bE yOuRsElF~
Published about 1 month ago • 2 min read
It feels like we are entering the final boss of the internet.
Things are beyond tough. The fun is completely gone. And, to be frank, I’m really getting sick of the hellscape the internet has become.
Owning a business has never been easy but wow, super brutal these days.
So in the land of extreme saturation - all graphics looking the same, copy sounding the same, plus just the extreme overcrowding with the ability to launch a business and create content within seconds - how the FUCK do you stand out??
Here’s what you need to do…
~jUsT bE yOuRsElF~
Show UP - I know you didn’t start a business to become a content creator, but unfortunately, that’s where we're at right now. There needs to be a face, there needs to be a human connection. (This video is an interesting case study)
Be REAL - We’re genuinely starving for connection, relatability, deep dives, behind the scenes, something reallllll. Talk about it all - what you’re building, why you’re building it, who it’s for, the ups and downs.
Let your personality shine - You may be seeing this and think “I’m not extroverted or exciting or loud enough” and NONE of this means you need to be some extraordinary media personality! You can be quiet, boring, tame - that’s the YOU we want to see. In fact, I get the most engagement from the posts talking about the books I’ve read!
So, where does all this personality go in connecting with your marketing strategy?
Share it in your Instagram stories, in networking calls, in your static posts, your video posts, your comment responses, your newsletters, your website copy … literally EVERYWHERE!
The more opportunities you give people to know you and connect with you, the stronger your brand becomes.
And btw - this applies to everyone. No matter your industry, stage of business, or type of business. So don’t delete this without thinking about how it applies to you…👀
I know this feels vague and also kind of scary. It's a vulnerable situation for sure! But there are still ways to show up while respecting your boundaries. If you want to stand out but just aren't sure how to bring that into your strategy, reply to this email and let's chat about it!
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You've taken DIY marketing as far as it can go.
It's time for a real strategy. 8 weeks of private 1:1 support to build your brand foundation, marketing system, and content strategy, plus the knowledge to run it on your own.
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Hello hello! I'm Berlyn, a digital marketing strategist and the founder of Planted Marketing! Here I'm sharing lots on authentic marketing strategies, how to be real in this AI shit storm, and the ups and downs of entrepreneurship. Join me!
