Berlyn | Planted Marketing

There's a lot of debate on specific marketing strategies being 'dead' and not worth your investment. But is that actually true? I was going to say carrier pigeon but there's actually an app for that now so... NOTHING is dead. Strategies commonly considered deceased: 🪦 SEO🪦 Organic social🪦 Influencer marketing🪦 Email marketing All alive and well, but strategies certainly have changed. If you've stopped seeing results with these, you may not be keeping up. What’s actually happening is...

Does your own marketing give you the ick? For the longest time, mine did too. And it led to this massive internal confusion because what do you meannnn marketing is my favorite thing but also something I hate?? And it’s not just me, it’s actually come up in quite a few conversations lately. Many of us struggle to sit down and promote our own thing, talk highly about our own work, and…. sell *gag* I hear this advice often in conversations about selling: you are not selling your service, you...

I recently got a free download from a creator I thought I liked Get the file, open it, fulllll on AI copy and paste. No creative thought, no personality added, not even edits to remove the most obvious/corny ai phrases. Immediate unfollow from every platform. Reader, if you use AI to create something and can’t take a minute of your own time to review it, personalize it, bring some life back into it, then it’s wild to expect others to give their time to it. ALSO, the point of freebies is to...

There aren’t always explanations for why something did or did not perform well. It could be the post. The content. The strategy. Or it could just be that all the stars aligned ✨ That’s why tracking analytics is so important. Is this just luck of the algorithmic draw, or is it actually connecting with your audience? Or was it good content that just got hexed by the algorithm? Understanding analytics so you can make moves based on DATA is something we dive into during your 8-week 1:1 marketing...

There’s a very specific moment in business that doesn’t get talked about enough. It’s when you’ve done everything “right.” You’ve shown up. You’ve posted. You’ve learned the strategies. You’ve invested in courses. And still… it’s not clicking. This is not because you’re incapable. But because you’ve reached the edge of what you can see on your own. DIY gets you far. But now you need the strategic support. That’s why I created my new 8-week 1:1 Marketing Optimization Program. We deep dive into...