Berlyn | Planted Marketing
Hello hello! I'm Berlyn, a digital marketing strategist and the founder of Planted Marketing! Here I'm sharing lots on authentic marketing strategies, how to be real in this AI shit storm, and the ups and downs of entrepreneurship. Join me!
Did you show up in search? Here's how to find out.
Reader, your dream client Googled you today - did you show up? Let me show you exactly how to find out! Open up your Google Search Console (if you don’t have this setup, please do this now, it’s a goldmine of info) Click on ‘Performance’ on the left menu Click on ‘Add filter’ on the right and then ‘query’ - input your core keywords for your offers (Don’t forget to search this in your AUDIENCES terms, not yours!) please do not look at my stats this is wildly embarrasing What you’re looking at…...
Ignore the you-shoulds...
I was in a brainstorming-style networking call this week and someone asked, "How do you get yourself to ACTUALLY do your marketing? I just cannot do it" Little did she know, she was in the presence of the sustainable-marketing-strategy queen 👑 If you're also stuck on the 'but i hattteeeeeee doing it' train 🚂, here's how to get off... Tuck and roll (I'm just kidding, please don't jump off the train) Lean into the things you love doing, like your hobbies or the things you're already doing...
i cried in an onboarding call this week 😭
Hey... how y'all doin... I'm sorry it’s been a minute… Here’s the short story: I burnt tfffff out Was doing a lot of thinking about my offers and where I want the direction of my business to go I started a new part-time SEO role and needed a second to get settled (obsessed with this job btw, feeling so incredibly grateful) I started thinking - “should I be leaning into SEO more?” Then I got another new SEO client (🥳) plus 2 SEO inquiries this week… so yeah, I think that’s a path After...
How to (easily?) make a pivot 🔃
Things are shifting over here a little bit. I feel pulled to burn it all down, but also love what I do and weep at the thought of it all going away. After 6 years of full-time entrepreneurship, I think we all start to feel the need for a… something. Our businesses (and ourselves) are constantly evolving. I don’t believe the 7-year itch is just for relationships, it lets nothing get by unscathed! If you’ve been feeling a pivot coming but are also feeling overwhelmed, I wanted to share the...
take my SEO article checklist!
Hello hello! I was just putting together an extensive checklist to run through before I publish client blogs and wanted to send it to you in case it's helpful! This is a pretty extensive list for a new client that's already doing a great job with their SEO so take what feels important to you, delete the rest. Which part is important, you ask? I'd say all of it BUT if you're doing your own blog content, the most important part is that you don't get overwhelmed so pick and choose. Tap this...
where do we go from here?
I've been struggling with what to post lately because I've been struggling period. A dear friend of mine recently expressed gratitude to me for always being open and vulnerable about the hardships of owning your own business/navigating the world/life in general. And it was super powerful and validating to hear. I'm always struggling internally with the balance of naturally being an open book and wanting to have REAL conversations about entrepreneurship/life, but feeling afraid that I'm...
~jUsT bE yOuRsElF~
It feels like we are entering the final boss of the internet. Things are beyond tough. The fun is completely gone. And, to be frank, I’m really getting sick of the hellscape the internet has become. Owning a business has never been easy but wow, super brutal these days. So in the land of extreme saturation - all graphics looking the same, copy sounding the same, plus just the extreme overcrowding with the ability to launch a business and create content within seconds - how the FUCK do you...
🛑 please read before creating one more ai graphic
It's time for a mini-rant, but ONLY because I genuinely care about your business success. Today we are ranting about the HORRENDOUS use of AI graphics and how they’re literally killing your business. Took me 3 seconds to find this example here because they’re absolutely everywhere. I don’t even need to redact the business’s info because (IMAGINE THAT) AI left out some important details and the creator didn’t even care to check. I’m gonna try to keep this as concise and short as I can, because...
these marketing strategies are dead ☠️
There's a lot of debate on specific marketing strategies being 'dead' and not worth your investment. But is that actually true? I was going to say carrier pigeon but there's actually an app for that now so... NOTHING is dead. Strategies commonly considered deceased: 🪦 SEO🪦 Organic social🪦 Influencer marketing🪦 Email marketing All alive and well, but strategies certainly have changed. If you've stopped seeing results with these, you may not be keeping up. What’s actually happening is...
"Berlyn is the smartest woman I know." - my uncle
"Berlyn is the smartest woman I know." - my uncle 💅 A review's a review! But for real, feedback lives everywhere. Not just in your formal review requests or your post-project surveys.It lives in the DMs. The casual coffee chats. The "omg I was just telling someone about you" texts. The 1:1 conversations where someone describes their problem and accidentally hands you the exact language your next piece of content needs. Every single conversation you have is a data point. Your best testimonial...
Hello hello! I'm Berlyn, a digital marketing strategist and the founder of Planted Marketing! Here I'm sharing lots on authentic marketing strategies, how to be real in this AI shit storm, and the ups and downs of entrepreneurship. Join me!