Berlyn | Planted Marketing
Hello hello! I'm Berlyn, a digital marketing strategist and the founder of Planted Marketing! Here I'm sharing lots on authentic marketing strategies, how to be real in this AI shit storm, and the ups and downs of entrepreneurship. Join me!
take my SEO article checklist!
Hello hello! I was just putting together an extensive checklist to run through before I publish client blogs and wanted to send it to you in case it's helpful! This is a pretty extensive list for a new client that's already doing a great job with their SEO so take what feels important to you, delete the rest. Which part is important, you ask? I'd say all of it BUT if you're doing your own blog content, the most important part is that you don't get overwhelmed so pick and choose. Tap this...
where do we go from here?
I've been struggling with what to post lately because I've been struggling period. A dear friend of mine recently expressed gratitude to me for always being open and vulnerable about the hardships of owning your own business/navigating the world/life in general. And it was super powerful and validating to hear. I'm always struggling internally with the balance of naturally being an open book and wanting to have REAL conversations about entrepreneurship/life, but feeling afraid that I'm...
~jUsT bE yOuRsElF~
It feels like we are entering the final boss of the internet. Things are beyond tough. The fun is completely gone. And, to be frank, I’m really getting sick of the hellscape the internet has become. Owning a business has never been easy but wow, super brutal these days. So in the land of extreme saturation - all graphics looking the same, copy sounding the same, plus just the extreme overcrowding with the ability to launch a business and create content within seconds - how the FUCK do you...
🛑 please read before creating one more ai graphic
It's time for a mini-rant, but ONLY because I genuinely care about your business success. Today we are ranting about the HORRENDOUS use of AI graphics and how they’re literally killing your business. Took me 3 seconds to find this example here because they’re absolutely everywhere. I don’t even need to redact the business’s info because (IMAGINE THAT) AI left out some important details and the creator didn’t even care to check. I’m gonna try to keep this as concise and short as I can, because...
these marketing strategies are dead ☠️
There's a lot of debate on specific marketing strategies being 'dead' and not worth your investment. But is that actually true? I was going to say carrier pigeon but there's actually an app for that now so... NOTHING is dead. Strategies commonly considered deceased: 🪦 SEO🪦 Organic social🪦 Influencer marketing🪦 Email marketing All alive and well, but strategies certainly have changed. If you've stopped seeing results with these, you may not be keeping up. What’s actually happening is...
"Berlyn is the smartest woman I know." - my uncle
"Berlyn is the smartest woman I know." - my uncle 💅 A review's a review! But for real, feedback lives everywhere. Not just in your formal review requests or your post-project surveys.It lives in the DMs. The casual coffee chats. The "omg I was just telling someone about you" texts. The 1:1 conversations where someone describes their problem and accidentally hands you the exact language your next piece of content needs. Every single conversation you have is a data point. Your best testimonial...
does your own marketing give you the ick? 😖
Does your own marketing give you the ick? For the longest time, mine did too. And it led to this massive internal confusion because what do you meannnn marketing is my favorite thing but also something I hate?? And it’s not just me, it’s actually come up in quite a few conversations lately. Many of us struggle to sit down and promote our own thing, talk highly about our own work, and…. sell *gag* I hear this advice often in conversations about selling: you are not selling your service, you...
the 'personal development' part of entrepreneurship
It's mentioned all the time - "Entrepreneurship is the biggest self-development journey you'll ever go on" but then the conversation always stops there. What is this journey? Where are we going? Do I need to bring a jacket? I'm reading The Way of the Fearless Writer, and there's a prompt in there that says, “How can you use your words to change the world or impact the life of even one person?” Right now, for me that looks like sharing about the horrific entrepreneurial journey that I loathe...
everything is ai gleep gloop 😵💫
I recently got a free download from a creator I thought I liked Get the file, open it, fulllll on AI copy and paste. No creative thought, no personality added, not even edits to remove the most obvious/corny ai phrases. Immediate unfollow from every platform. Reader, if you use AI to create something and can’t take a minute of your own time to review it, personalize it, bring some life back into it, then it’s wild to expect others to give their time to it. ALSO, the point of freebies is to...
Do content pillars crush your creativity?
Reader, when you think of content pillars and content calendars, do you immediately clench and lose all creativity??I see this ALL the time - people stick to the 'marketing shoulds' by using content pillars or forcing themselves to stick to a rigid content calendar and it ends up killing the creative process. Here's what I recommend to the solopreneurs I work with who get stuck on the same exact thing... Stop trying to create content inside the box. Start by just creating content - freely,...
Hello hello! I'm Berlyn, a digital marketing strategist and the founder of Planted Marketing! Here I'm sharing lots on authentic marketing strategies, how to be real in this AI shit storm, and the ups and downs of entrepreneurship. Join me!